Get the Boost blog! Sign up to receive updates when new posts go live.

You Don’t Sell a Commodity

Your belief that you sell a commodity is costing you. Change this damaging self-limiting belief to a self-lifting belief to capitalize on differentiation that sets you apart.

 

Click here to play this week’s Margin Minute video, where I break down this concept.

4 responses to “You Don’t Sell a Commodity

  1. ANSWERING CUSTOMERS QUESTIONS AND EVEN BEING ABLE TO GET ME ON THE PHONE….THIS IS TRUE SALES. TRY CALLING ANOTHER SUPPLIER AND
    SEE IF ANYONE ANSWERES THE PHONE ARE EVEN ADDRESSES YOUR QUESTION.

    ALSO, REALLY LISTEN TO WHAT THE CUSTOMER IS SAYING AND THEN ASK MYSELF, WHAT ARE THEY REALLY SAYING?