Precision Pricing Sponsors GiveBackHack
Precision Pricing is a sponsor of GiveBackHack, happening in Columbus February 19-21, 2016. Teams form, generate ideas and sustainable solutions for change in the community,…
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Sell the Hole, Not the Drill
The famous marketing statement is “No one wants to buy a quarter-inch drill. They want to buy a quarter-inch hole.” The customer’s problem is that…
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Casey Brown Appears on Exit Coach Radio Network
On Exit Coach Radio, Host and Certified Exit Planner Bill Black interviews Advisors, Authors and Thought Leaders for their Tips, Ideas and Precautions on a…
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Sales Teams: Who’s the Boss?
Sometimes sales people will negotiate harder with the home office about pricing than with the customer. They will make nice with the customer and then…
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“I Can Get the Same Thing Cheaper…”
My clients often fear charging more than their competition. I ask them, “Are you better than your competition? Can your competition do what you can do?”…
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