The Price of Popcorn: $8 or $0.25?
#2 Price Sensitivity & Segmentation, Part 2 In the last post, I shared that price sensitivity is not constant by customer, product, or order. In…
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Context Matters
#2 Price Sensitivity & Segmentation, Part 1 This is the next in a series of blog posts that will dive deeper into strategic pricing tips posted on…
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It’s a Pricing Miracle!
Who is More Price Sensitive: the Seller or the Buyer? I say this often: the seller is often the most price sensitive person in the…
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The Granite Countertop Story
Your Price Isn’t Necessarily Too High, Part 2 I recently had my kitchen partially remodeled. I sought someone to install granite countertops to match the…
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Your Price Isn’t Necessarily Too High
Your Price Isn’t Necessarily Too High, Part 1 I’m taking a break from the list of strategic pricing tips for a blog post or two.…
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