Boost Blog

Raising Prices When Costs are Rising

Costs are rising on everything! Your raw material costs are rising. Your labor costs are rising. Your recruiting costs are rising. Your energy costs are rising Your freight costs are rising. You are incurring higher[...]

Pricing in the Times of Corona Virus

The whole world is affected by COVID-19, whether it be impact to your work, business, or income, impact to your children’s school schedule, impact to your ability to travel freely or visit elderly parents, or[...]

Price Increases in the Wake of Tariffs

Unless you live under a rock, you know that on May 10, the United States increased tariffs on billions of dollars of goods imported from China to 25%.  Because of this, many US-based manufacturers and[...]

Sell Into the Why

I wrote sometime back about the drill and the hole:  “No one wants to buy a quarter-inch drill.  They want to buy a quarter-inch hole.”  (Read the post here.  It’s all about getting in the[...]

Fixed-Fee Please. If Not, Raise Your Rates!

For clients who sell services, I always strongly recommend fixed-fee pricing wherever possible as long as you can properly scope the work.  In my experience, a fixed-fee pricing model generally results in higher profitability. All[...]

You Saved $287 at Kohl’s!

One question I am asked a lot at workshops and presentations is:  what about the “mark it up to mark it down” approach?  In other words, what if inflate my initial price so I can[...]

Unearned Discounts Hurt Trust

Scenario A:  We quote $5,000 to a customer for a list of products or services.  Customer says we need to be at $4,500 to win the business.  We agree to discount the deal by $500.[...]

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