About Boost

Our Story

At Boost Pricing, our mission is to empower businesses to confidently command the prices they deserve. We believe excellence should be rewarded with excellent prices. Not ‘pretty good’ prices. Certainly not mediocre prices. But too many companies settle for less, leaving money on the table.

For decades, we’ve helped organizations unlock trapped pricing potential. We don’t just help raise prices; we help change how teams think, talk, and act about pricing to build lasting, profitable culture.

Boost team standing together and smiling

Why Our Work Matters

At Boost, our clients are small- and medium-sized privately held businesses. Almost all of them are founder-led or family businesses. They are run by deeply caring leaders who believe in the strength of their products, services, and their team.

When these businesses earn the prices they deserve and improve profitability, there’s an enormous ripple effect:

  • They are generous with their teams. Employees, their families, and communities benefit from increased salaries, benefits, bonuses, and profit sharing.

  • They invest to help their business grow and thrive. They buy products and services from other businesses, who benefit from increased demand.

  • They hire. New employees enjoy everything that new job opportunities afford them.

In the US alone, there are over 30 million small businesses, together employing half of the private-sector workforce.  At Boost, we cannot imagine a more noble pursuit than helping these companies grow and thrive.

Ray Crook

“I can’t believe how much money we’ve made with this program! If a customer has ever told you that your price was too high, you need Boost.”

Ray Crook, Quantum Services
Betsy McLarney
“Game changer for our agency!
Our work with Boost led to a company-wide
understanding of value creation, allowing us to
reinvest in our business and drive ongoing growth.”
Betsy McLarney, EMC Outdoor
Chris Manning

“Boost’s clear, actionable insights helped our sales team overcome common pricing challenges and negotiate with newfound confidence.”

Chris Manning, The Shepherd Color Company

Who We Help

Simply put: if your customers ever complain about price or try to get you to discount, we can help you.

Industry

We help sales teams in every industry, including professional services, manufacturing, distribution, construction, software, financial services, transportation and logistics, and everything in between.

Business Type

Because we’re best positioned to help organizations who negotiate with their customers, most of our clients are B2B companies, but we’ve also worked with B2C sales teams and B2G sales teams.

Size

Most of our clients have sales teams of 10-100 people with pricing discretion and discount authority. That said, we have solutions for individual sellers and sales teams as large as several hundred.

Market Position

Our clients are best-in-class in their industries and markets. Many already enjoy a price premium, but they face downward price pressure from inferior competition. They come to us because they’re tired of leaving money on the table.

Some of the Industries We’ve Served:

  • Manufacturing & Industrial
  • Wholesale & Distribution
  • Professional Services
  • Construction & Trades
  • SaaS, Software, & IT
  • Transportation, Warehousing, & Logistics
  • Non-Profit Organizations
  • Marketing, Media, & PR

  • Engineering & Automation
  • Events, Banquets, & Tradeshow
  • Financial Services & Insurance
  • Food
  • Horticulture
  • Packaging

Interested to know how we’ve helped someone from your industry? Check out our Case Studies.

Our Results

Boost delivers results. Guaranteed.

We’re serious about delivering a massive return on your investment. In fact, we guarantee your satisfaction, or we’ll return 100% of our fee. We’ve never been asked for a refund. Ever.

Boost clients report 10X – 50X return on investment. When is the last time you saw a 50X return? Besides enormous profitability lift, client sales teams report higher confidence and better client relationships. Our programs transform businesses, enabling them to innovate, grow, and reinvest in their teams and communities.

Who We Are

Our passion for pricing is matched only by our passion for people who strive for excellence every day. Let us help you command the prices you deserve.

Casey Brown

Casey
Brown

Founder

Alex Hayes

Alex
Hayes

President

Doug

Doug
Butdorf

Speaker

Pam

Pam
Rodefer

Coach

Natasha

Natasha Hemmingway

Coach

Jeff

Jeff
Cramer

Office Manager

It’s time to change your approach to pricing.