Discounts are Capital Allocations
If you had $1 million to invest in your business’ growth, how would you invest it? What could you do? What would be the savviest,…
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When Do Higher Prices Cross the Line to Greed?
Imagine your boss comes into your office and tells you she wants to give you a 50% raise. (If you don’t have a boss anymore,…
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Should Our Best Customers Pay More?
Is it fair to ask your best customers to pay the highest prices? Often, it’s the bully customers (“the squeaky wheels”) that beat the heck…
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The Surprising Opportunity of Losing Over Price
When a customer tells you they went with your competitor because your price was too high, what do you do? Generally, salespeople drop their chin,…
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Are You Leaving Money on the Table?
Here’s how one of our clients found $500,000 in “easy money.” Most sellers understand how powerful a 1% price change is. (If the “power of…
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