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But I REALLY Want This Client!

Have you struggled with balancing discounting when necessary with charging higher prices when possible? How can you explore the need to concede price without discounting…
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Casey Brown’s New Book!

I’m smiling ear to ear!  In this picture, I’m holding the past two years of work in my hands.  I’m so proud and happy to…
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The Power of Visual Value Tools

In a world where attention spans are short and decisions are made in seconds, visual tools are essential to effectively communicate value and defend higher…
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You Need to Lose Sometimes

How can losing sales ever be a good thing? Though it doesn’t feel great, losses are important to good price strategy. If you never (or…
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