Beware the All-You-Can-Eat-Shrimp for 99¢
Dustin, CEO of a successful manufacturing company, emailed me this question: “In all the books I read last year on pricing, there is one phenomenon…
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Scared to Talk Price?
When and How to Raise the Topic of Pricing with Customers I talked to a CEO of a PR Firm recently who wanted to know…
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Make the Two-Foot Drop
Some years ago, I received sage advice from a dear friend and mentor to “make the two-foot drop” from the head to the gut. Let…
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Pricing Innovation Correctly Using Education & Promotion
Pricing innovation, one of the most common questions we get from clients, has been the topic of several recent posts. Here’s one more to tie…
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Goldilocks and the Three Prices
I wrote recently about how to price innovation and offered advice to make a risk-mitigated, educated guess based on customer-driven, value-based inquiry, further narrowed by complementary, competitive, and…
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