Make a Price Increase Based on Value, Not Costs
Have you executed a price increase recently? If so, great! But don’t stop reading. There’s more to consider. If not, why not? What’s holding you…
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The Dreaded RFP: Where Value Selling Goes to Die?
I recently gave a presentation on strategic pricing. Afterwards, an audience member who leads a marketing firm asked for advice on how to handle RFPs…
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Raising Prices When Costs are Rising
Costs are rising on everything! Your raw material costs are rising. Your labor costs are rising. Your recruiting costs are rising. Your energy costs are…
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Accountants, Attorneys, & Engineers Who Sell: Oh My!
Disclaimer: You are about to read about the problem some engineers, accountants, attorneys, and other technical and analytical professionals face when pricing their services. It’s…
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Video Series: Pricing in the Times of COVID-19
Have you checked out my video series on YouTube or LinkedIn about pricing in the times of COVID-19? I’m sending these to you in case…
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