I’m getting a lot of questions about tariffs. “What should we do?” I’ve hesitated to publish because the constant stream of changes (executive orders, memoranda,…
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Your belief that you sell a commodity is costing you. Change this damaging self-limiting belief to a self-lifting belief to capitalize on differentiation that sets…
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Let me tell you about the time I broke my own pricing rule. As I was working towards publishing my new book, Fearless Pricing, I…
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You’re monologuing to your customers instead of creating dialogue. Slow down and listen. If you talk too much when you’re nervous, remember WAIT: why am…
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Let’s talk about the “foot in the door” or “land and expand” approach to pricing—offering discounted pricing to entice a prospect to leave their current…
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