Your Price Isn’t Necessarily Too High
Your Price Isn't Necessarily Too High, Part 1 I'm taking a break from the list of strategic pricing tips for a blog post or two. Time to mix it up. I keep hearing this from[...]
You Can Afford to Lose Sales, But You Won’t
#1 Price Leverage, Part 4 If you increase prices modestly (1-2%) or moderately (5-10%), how much volume could you afford to lose and still make the same profit? This is a really valuable exercise to[...]
Going Home Tired and Hungry
#1 Price Leverage, Part 3 In the last post, I talked about the leverage of price discounts. I'd like to dive deeper into the danger of this. One of the most common myths I hear[...]
A 5% Discount Costs 100% of Profits?!
Price Leverage, Part 2 In the last post, I recommended calculating what a 1%, 2%, 5%, or 10% price increase would translate to in bottom-line profit for your business. We saw the pulley effect that[...]
A Pulley For Your Business
#1 Price Leverage, Part 1 This is the first of several blog posts that will dive deeper into strategic pricing tips posted on 8/14/14. We'll start with #1: Price "Leverage:" I recommend this step to[...]
Strategic Pricing Tips
A few months ago, I talked about pricing with a friend who runs a web design firm. Adapted below is a list of points I shared with him based on the specific challenges he faced. I've since[...]
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