You’ll Never Know Your Customer’s Walk Away Point Until You Know Your Own – PART I
You have to know when to walk away from a customer over price. I repeat: you must know your walk-away point. If you don’t know…
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Casey Brown Featured on TED.com
Casey Brown, President of Precision Pricing, delivered a TEDx talk in Columbus, Ohio in May, 2015. Her talk will be the featured talk on TED.com…
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The “Good Guy Discount”
Nothing heavy in this blog post, folks. Just a segment from This American Life about the ole’ “Good Guy Discount.” Thirteen minutes of listening pleasure…
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Simple Formula for Defending Price
The starting point to achieving higher prices and defending price is always value. You must have a good product or service. If you have a…
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Bite-Sized Pricing
A client recently told me a story of taking his team out to dinner at a fancy steakhouse. The waiter described fine, hand-rubbed Kobe steaks…
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