I Do, So You Do, Too
False consensus effect, also known as consensus bias, causes people to “see their own behavioral choices and judgments as relatively common and appropriate to existing…
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Sales is Gross? Let’s Rethink That, Shall We?
Are you a top-tier accountant, a legal maestro, or a creative genius running your own agency? If you’re nodding your head, keep reading because this…
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Don’t Trade Time for Money
Do you bill by the hour? Are you pressed into T&M or T&E contracts (time and materials or time and expenses)? I have a lot…
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“I Need to Get Approval…”
Want to stop getting ghosted by prospects? Ask more questions. Have you ever heard from a prospect, “I will need to get this approved,” and…
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Discounts are Capital Allocations
If you had $1 million to invest in your business’ growth, how would you invest it? What could you do? What would be the savviest,…
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