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You Don’t Sell a Commodity

Your belief that you sell a commodity is costing you. Change this damaging self-limiting belief to a self-lifting belief to capitalize on differentiation that sets…
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Why Am I Talking?

You’re monologuing to your customers instead of creating dialogue. Slow down and listen. If you talk too much when you’re nervous, remember WAIT: why am…
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But I REALLY Want This Client!

Have you struggled with balancing discounting when necessary with charging higher prices when possible? How can you explore the need to concede price without discounting…
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