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Buyers are Liars

When was the last time you made a major purchase, like a car?  Look back on how you shopped and interacted with the salesperson.  Ask…
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Where Is Your Hot Sauce?

I can make a room full of business owners change their minds about their pricing power with a simple game that takes two minutes. First,…
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Scared to Talk Price?

When and How to Raise the Topic of Pricing with Customers I talked to a CEO of a PR Firm recently who wanted to know…
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