Have you struggled with balancing discounting when necessary with charging higher prices when possible? How can you explore the need to concede price without discounting…
Read More +

I’m smiling ear to ear!  In this picture, I’m holding the past two years of work in my hands.  I’m so proud and happy to…
Read More +

Have you ever considered the silver lining of your customer’s pushback on price? Price pressure is a buying signal, and it presents an opportunity to…
Read More +

In a world where attention spans are short and decisions are made in seconds, visual tools are essential to effectively communicate value and defend higher…
Read More +

How can losing sales ever be a good thing? Though it doesn’t feel great, losses are important to good price strategy. If you never (or…
Read More +