When was the last time you made a major purchase, like a car?  Look back on how you shopped and interacted with the salesperson.  Ask…
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I can make a room full of business owners change their minds about their pricing power with a simple game that takes two minutes. First,…
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“But if we raise prices, we’ll lose volume.” If I had a nickel for every time I heard this from a business leader or salesperson,…
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Dustin, CEO of a successful manufacturing company, emailed me this question: “In all the books I read last year on pricing, there is one phenomenon…
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When and How to Raise the Topic of Pricing with Customers I talked to a CEO of a PR Firm recently who wanted to know…
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