Boost Blog

I’m getting a lot of questions about tariffs. “What should we do?” I've hesitated to publish because the constant stream of changes (executive orders, memoranda, statements, fact sheets, changes, and delays) has made clarity elusive.[...]

Let me tell you about the time I broke my own pricing rule. As I was working towards publishing my new book, Fearless Pricing, I decided to buy the domain fearlesspricing.com. The domain was dormant[...]

Let’s talk about the “foot in the door” or “land and expand” approach to pricing—offering discounted pricing to entice a prospect to leave their current vendor partner and give you a shot. You tell yourself[...]

I'm smiling ear to ear!  In this picture, I'm holding the past two years of work in my hands.  I'm so proud and happy to have just launched my first book, Fearless Pricing:  Ignite Your[...]

In a world where attention spans are short and decisions are made in seconds, visual tools are essential to effectively communicate value and defend higher prices. A well-designed visual can speak louder than words or[...]

In the world of speaker bureaus, one of the most common challenges bureau agents face is when a client asks: “Does the speaker have any wiggle room?” It’s a tricky question that can feel like[...]

Role play is undeniably uncomfortable—it's awkward, cheesy, and feels like a chore. Let’s be honest, no one loves it. But here’s the thing: it’s one of the most effective tools to prepare your sales team[...]

An engineering firm was struggling to meet industry benchmarks for profitability. Despite their excellence and expertise, their projects consistently fell short of the margins projected at the time of sale.  They described their pricing process[...]

Are you being salesy or pushy?  -OR- is worry about being salesy or pushy stopping you from being as effective as possible? I gave some advice to a business owner to ask more questions when[...]