Boost Blog

Your pricing is broken. Grandfathered rates from three business models ago. Scope creep that's become scope gallop. Customizations that made sense in the moment but now create operational chaos. Legacy accommodations that are quietly draining[...]

You've heard it a thousand times: "Your price is too high." And what do we do? We panic. We rationalize. We tell ourselves that 100% of something is better than 0% of nothing. We've had[...]

I was recently invited to sit on a panel with my meditation teacher and others in our mindfulness community. Each of us was given a question tied to our expertise. Mine was: “Casey, you help[...]

When customers push for lower prices, don't cave. Instead, trade. If they want a better price, get something in return. What You Can Trade: Reduced scope or features Favorable payment terms Project start date that[...]

I kicked off my 2015 TED Talk with this line: “No one will ever pay you what you’re worth. They’ll only ever pay you what they think you’re worth. And you control their thinking.” Too[...]

Questions are the key to pricing power.  I’ve written innumerable blog posts and recorded countless videos about this critical selling skill.  Each time I beat the drum, I include a few example questions that help[...]

Why does our work matter? At Boost, we serve small- and medium-sized privately held businesses, mostly founder-led or family-owned. They are run by deeply caring leaders who believe in the strength of their products, services,[...]

Clients are asking us every day: “How can we derisk contracts in the face of tariff uncertainty when our largest customers demand fixed pricing over multiple years?” Large organizations regularly use their size and buying[...]

I’m getting a lot of questions about tariffs. “What should we do?” I've hesitated to publish because the constant stream of changes (executive orders, memoranda, statements, fact sheets, changes, and delays) has made clarity elusive.[...]

Let me tell you about the time I broke my own pricing rule. As I was working towards publishing my new book, Fearless Pricing, I decided to buy the domain fearlesspricing.com. The domain was dormant[...]