Imagine your boss comes into your office and tells you she wants to give you a 50% raise.  (If you don’t have a boss anymore,…
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Is it fair to ask your best customers to pay the highest prices? Often, it’s the bully customers (“the squeaky wheels”) that beat the heck…
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When a customer tells you they went with your competitor because your price was too high, what do you do?  Generally, salespeople drop their chin,…
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Here’s how one of our clients found $500,000 in “easy money.” Most sellers understand how powerful a 1% price change is.  (If the “power of…
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When was the last time you made a major purchase, like a car?  Look back on how you shopped and interacted with the salesperson.  Ask…
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