boost advantage™

Pricing Training for Teams

  • Do you suspect your sales team leaves money on the table with fear-based pricing and unnecessary discounting?

  • Are you frustrated when they cave too easily to price objections, even against inferior competition?

  • Does it drive you crazy when they negotiate against themselves before deals even reach the customer?

If you share these frustrations, it’s time to consider Boost Advantage™.

Even high-performing teams face these challenges. Why? One pervasive obstacle consistently undermines pricing excellence: fear. Unlike other sales responsibilities like building relationships or solving customer problems, pricing decisions are often clouded by fear, which drives discounting, weakens negotiations, and erodes confidence.

Boost Advantage™ fixes all that. In just ten weeks, this transformative program will equip your sales team with the tools, skills, and mindset needed to price powerfully, negotiate masterfully, and increase prices fearlessly.

How It Works

Pre-Work

Bite-sized learning modules prepare your team with key pricing concepts.

Live Workshops

Interactive, expert-led sessions bring
these concepts to life through
practical application.

Coaching

Insights tailored to your team, customer challenges, and market dynamics ensure maximum relevance and impact.

Brian Inman
“Outstanding! The program is meaningful,
practical, and rooted in real-world situations.
We’ve experienced strong adoption in our sales team.”
Brian Inman, Associated Packaging, Inc.
Melissa Kennedy
“It is empowering, simple to follow, and effective.
Boost makes complex ideas simple and
immediately actionable.”
Melissa Kennedy, Meadowlark Design + Build
Michael Berman

“We now have a culture and common language around pricing for a profitable, sustainable business in a competitive environment.”

Michael Berman, Arena Stuart Rentals

Every program at Boost Pricing is 100% money-back guaranteed.
(We’ve never been asked.)

Boost Advantage™ FAQ

  • Sales Team Size: Most of our clients have sales teams of 10-100 people with pricing discretion and discount authority. That said, we’ve worked with teams as small as 2 and as large as several hundred.
  • Business Type / Industry: Most of our clients operate in a B2B space with negotiated prices, but we’ve also worked with B2C sales teams (i.e. residential roofing) and B2G sales teams (i.e. FAR Part 15 LPTA and Best Value contracts). This applies to goods and services of all types. Basically, if your customers complain about prices to get discounts, we can help.
  • Market Position: Most of our clients are best-in-class or better-in-class providers in their industries and markets. Many are already enjoying a price premium. But they face downward price pressure from inferior competition, and they come to us because they’re tired of leaving money on the table through unnecessary discounting and underpricing. If you aren’t sure if you’re a fit based on the description provided above, contact us to explore whether and how we can help.

Boost Advantage™ was designed from the ground up to be a virtual program. (Too many companies who offer virtual training just repeat their in-person curriculum in front of a webcam, which simply doesn’t work.) The pace, the exercises, the methods for stimulating interaction, etc. must be different for a program delivered virtually vs. in person. Each element of our program was thoughtfully created and woven together to create a powerful, engaged, interactive experience online.

Here’s what a past Boost Advantage™ client had to say after significant initial reservations about the virtual nature of the program: “What we experienced with our Boost Coach in the virtual 10-week course was nothing short of amazing. My team, who was NOT used to anything virtual, raved about the training. [Our Boost coach] Pam is lights out at keeping people engaged and participating over video. It was an impeccable experience.” – Bob Domnick, Chief Executive Officer, Superior Industries.

If you are interested in an in-person program, we also offer onsite workshops for your team.

  • Cost: Depending on team size, Boost Advantage™ costs somewhere between $750 – $2,500 per person. Most clients see payback on their investment after the first workshop or two, sometimes in a single deal!
  • Time: The time commitment is one hour per week for ten weeks.

Yes. As a matter of fact, most of our clients are best-in-class or better-in-class providers who already enjoy a price premium in some areas of their business. Our clients come to find that some of those premium-priced products and services have opportunity to be priced even higher based on the extraordinary value they provide. Without fail, our clients identify surprising pricing opportunities in unexpected areas of their business (our famous Hot Sauce concept).

We help sales teams in just about every industry under the sun. Whether you sell a good or a service or both, whether you sell a low-ticket or high-ticket offering, whether you sell in your geographic area or around the world, we can help you harness your value to command higher prices. We’ve worked in professional services, manufacturing, distribution, construction, software, financial services, transportation and logistics, and everything in between.

While we know each industry is unique (as is each company inside that industry!), we find that the necessary skillset and mindset for pricing success is universal. Customer negotiating tactics are industry agnostic, so the most effective countermeasures are, too. If you’ve ever heard, “your price is too high,” we can help.

(That said, we tailor every single program to reflect dynamics of your business, industry, and market.)

Boost Advantage™ is based on proven pricing concepts that have been taught to and successfully implemented by thousands of companies across dozens of industries. Each program starts with a discovery process to learn about your business, allowing us to tailor how we deliver those proven concepts. We’ll ask about your customers, products and services, competitive landscape, value proposition, selling environment, etc. We’ll weave that knowledge into our live workshops for maximum relevance and impact.

It’s common for people to show up to the first workshop skeptical of our understanding of their industry and our ability to help them. Our discovery process allows us to speak their language, cite relevant examples, and share our material in a way that is palatable and approachable to them, which allows us to make an impact much more quickly. In short, your program will be a tailored version of time-tested, proven content delivering predictable outcomes: higher prices and profits for your firm!

This is a very specific, very impactful type of sales training. Most sales training programs necessarily run the gamut from prospecting all the way to closing tactics. Boost programs are very narrow and very deep, focusing specifically on how to communicate and defend value to negotiate higher prices. Lots of training seeks to help you win more deals. Only Boost training helps you win more deals at higher prices.

Many of our clients have a sales training methodology that they love. We don’t compete with sales methodology; we complement it. Whether you like Sandler, Miller Heiman, SPIN, Challenger, or another program, we can weave our concepts very nicely into your existing sales methodology. Because the topics that general sales training must cover are so numerous and so broad, it gives necessarily shallower treatment to each area. Although pricing is touched on with relevant and useful insights and tactics, it’s often cursory. Given the outsized impact pricing has on profitability, we think it’s worth a deep dive. If you aren’t sure how Boost might fit with your approach, contact us , and we’ll explore it together.

Perhaps. On occasion, we’ve worked with sales teams who have no ability to negotiate directly. Even when price is set by management and sellers don’t negotiate prices, it’s critical that salespeople are skilled and confident to communicate and defend value to walk out with the deal in hand. If sellers are not convinced of the bulletproof value of their offering and equally bulletproof themselves in communicating and defending their price for that value, they will lose deals that could be won. If you have a sales team with no price-setting authority and would like to improve your win rate, reach out. We might be able to help.

Still have questions? Contact us.

Take control of your pricing.

Start your pricing journey today.