Resources

Book FEARLESS PRICING by Casey Brown

Fearless Pricing: The Book

Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can “do the same thing for cheaper?” Does fear of losing customers and sales volume cause your team to underprice and over-discount?

It’s time to break free from fear-based pricing and earn the profits that reflect the true value you’ve worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins.

Blog

  • Sales Xceleration – Do Your Clients’ Sales Teams Make This Excuse?

    In our CRM, there is no option to log “price” as the reason we lost a deal. Instead, we have[...]

  • The Most Expensive Field in Your CRM: Loss Reason

    In our CRM, there is no option to log "price" as the reason we lost a deal. Instead, we have[...]

  • Hidden Cost of Giving Options

    You've just had a great discovery call. The prospect leaned in, asked follow-up questions, practically finishing your sentences. You sent[...]

Press & Podcasts

  • Consulting Matters

    "Command The Fees You Deserve with Casey Brown"

  • Coaching Magic!

    "From Convincing to Illuminating: Making Friends with Your Money Monster!"

  • Cleared for Takeoff

    "Casey Brown: The Pricing Expert Who Will Transform Your Profit Forever"

Videos

Using Precursors to Open the Door for Questions
Using Precursors to Open the Door for Questions
If you feel too pushy or confrontational when handling price objections, use permission-based ...
Bite-Sized Pricing
Bite-Sized Pricing
Prevent sticker shock when presenting your prices to prospects. Learn how bite-sized pricing ...
But What If I Really Want This Business?
But What If I Really Want This Business?
Have you struggled with balancing discounting when necessary with charging higher prices when ...

Free Tools

Profit
Levers

Price Objection Workbook

Pricing Essentials Free Preview

Case Studies

Industrial

Marketing

Logistics

It’s time to change your approach to pricing.