Resources

Fearless Pricing: The Book

Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can “do the same thing for cheaper?” Does fear of losing customers and sales volume cause your team to underprice and over-discount?

It’s time to break free from fear-based pricing and earn the profits that reflect the true value you’ve worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins.

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Blog

Smart Pricing Reset to Minimize Volume Loss
Your pricing is broken. Grandfathered rates from three business models ago. Scope creep that's become scope gallop. Customizations that made[...]
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What “Too Expensive” Really Means (And How to Respond)
You've heard it a thousand times: "Your price is too high." And what do we do? We panic. We rationalize.[...]
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From Proving Mode to Curiosity: The Hidden Key to Selling with Confidence
I was recently invited to sit on a panel with my meditation teacher and others in our mindfulness community. Each[...]
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Press & Podcasts

I See What You’re Saying
"How to Build the Perception of Your Value and Get Paid What You're Worth"

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In the Trenches
"How to Raise Prices Without Losing Customers"

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Legendary Exits
"The Psychology of Pricing: How Your Mindset Affects Your Bottom Line"

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