Resources

Fearless Pricing: The Book

Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can “do the same thing for cheaper?” Does fear of losing customers and sales volume cause your team to underprice and over-discount?

It’s time to break free from fear-based pricing and earn the profits that reflect the true value you’ve worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins.

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Blog

Coach to Behaviors, Not Results
When we ask sales leaders about their coaching practices, they start to squirm. We hear guilty admissions about not having[...]
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The Setup Fee Strategy: How to Create Sticky Customers Without Contracts
A marketing agency recently quoted me their pricing: "$2,500 one-time setup + $2,500/month. No contracts, cancel anytime with 30 days'[...]
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Smart Pricing Reset to Minimize Volume Loss
Your pricing is broken. Grandfathered rates from three business models ago. Scope creep that's become scope gallop. Customizations that made[...]
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Press & Podcasts

Consulting Matters
"Command The Fees You Deserve with Casey Brown"

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Coaching Magic!
"From Convincing to Illuminating: Making Friends with Your Money Monster!"

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Cleared for Takeoff
"Casey Brown: The Pricing Expert Who Will Transform Your Profit Forever"

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