Doug Butdorf

Speaker & Senior Pricing Strategist

Doug

“Uncovering a client’s true pricing power is an amazing feeling. I love watching sales managers coach their teams to pricing success, new salespeople confidently handle price objections, and executives gratefully provide gushing referrals.”

An expert in teaching pricing excellence.

Doug Butdorf, Senior Pricing Consultant at Boost, is seasoned in pricing, sales, marketing and business development at Fortune 500 corporations and start-ups alike.

Doug has significant experience and expertise in a wide variety of business arenas, including B2B and direct-to-consumer e-commerce development, vendor-managed inventory processes, construction and building products, warehousing, and capital raising. Doug has commercialized pricing optimization initiatives and led pricing training across a national sales force. In each of his businesses, he has delivered strong growth and profit performance with optimum market pricing using Boost pricing methodologies.

Doug holds a degree in Cultural Studies and Economics and is a certified Six Sigma Black Belt. Originally from Ohio, Doug has worked across 49 states and worldwide. He’s been happily married since 1997 to Jessamyn Neuhaus, a Syracuse University professor, and is the proud father of a 2024 SUNY New Paltz graduate. Despite a busy schedule, he always makes time for Star Wars, craft beers, cheeses, and barbecue.

See Doug in Action

Barbara Fitzgeorge
Doug’s high-energy presentation was extremely effective!
I’m convinced our salespeople will be more strategic in their pricing.
Well done!”
Barb Fitzgeorge, Tyndale Company
Dave Pesko
“Doug was the highlight of the summit. His stage presence and interactive approach left our attendees wanting more.
And most importantly, walking away with actionable advice.”
Dave Pekso, NAPCO Media
Joe Britt
“The information Doug delivered is absolutely pertinent to our success. He provided great reinforcement to the formula for profit in a concentrated, organized package.”
Joe Britt, Heat Transfer Sales

It’s time to change your approach to pricing.