Make the Two-Foot Drop
Some years ago, I received sage advice from a dear friend and mentor to “make the two-foot drop” from the head to the gut. Let…
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Pricing Innovation Correctly Using Education & Promotion
Pricing innovation, one of the most common questions we get from clients, has been the topic of several recent posts. Here’s one more to tie…
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Goldilocks and the Three Prices
I wrote recently about how to price innovation and offered advice to make a risk-mitigated, educated guess based on customer-driven, value-based inquiry, further narrowed by complementary, competitive, and…
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How to Price Innovation
A common question from our clients and keynote audience members is: “How do we price brand new products and services? What do we do about…
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Routine Price Objections: Are You Prepared?
Be prepared for routinely heard price objections! It’s a piece of advice that I’ve given to hundreds of clients. Identify the list of price objections…
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