Sales is Gross? Let’s Rethink That, Shall We?
Are you a top-tier accountant, a legal maestro, or a creative genius running your own agency? If you're nodding your head, keep reading because this is for you. The Love-Hate Relationship with Sales In firms[...]
“I Need to Get Approval…”
Want to stop getting ghosted by prospects? Ask more questions. Have you ever heard from a prospect, “I will need to get this approved,” and then you never heard from them again? Most sellers have[...]
Discounts are Capital Allocations
If you had $1 million to invest in your business’ growth, how would you invest it? What could you do? What would be the savviest, highest ROI way to allocate that capital? It’s fun to[...]
When Do Higher Prices Cross the Line to Greed?
Imagine your boss comes into your office and tells you she wants to give you a 50% raise. (If you don’t have a boss anymore, imagine back to the time that you did.) Not only[...]
Should Our Best Customers Pay More?
Is it fair to ask your best customers to pay the highest prices? Often, it’s the bully customers (“the squeaky wheels”) that beat the heck out of you on price and end up with the[...]
The Surprising Opportunity of Losing Over Price
When a customer tells you they went with your competitor because your price was too high, what do you do? Generally, salespeople drop their chin, kick the dirt, and lose even more pricing confidence. Most[...]
Are You Leaving Money on the Table?
Here’s how one of our clients found $500,000 in “easy money.” Most sellers understand how powerful a 1% price change is. (If the “power of 1%” is new to you or you wish to socialize[...]
Buyers are Liars
When was the last time you made a major purchase, like a car? Look back on how you shopped and interacted with the salesperson. Ask yourself these questions: Did you embellish some information or withhold[...]
Where Is Your Hot Sauce?
I can make a room full of business owners change their minds about their pricing power with a simple game that takes two minutes. First, I ask, “What’s the current price for a gallon of[...]
Lies We Learned in Economics Class
“But if we raise prices, we’ll lose volume.” If I had a nickel for every time I heard this from a business leader or salesperson, I’d have a castle of nickels. I’m about to take[...]
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