Boost Blog

Are you being salesy or pushy?  -OR- is worry about being salesy or pushy stopping you from being as effective as possible? I gave some advice to a business owner to ask more questions when[...]

False consensus effect, also known as consensus bias, causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances."* In other words, this pervasive cognitive bias leads people[...]

Are you a top-tier accountant, a legal maestro, or a creative genius running your own agency? If you're nodding your head, keep reading because this is for you. The Love-Hate Relationship with Sales In firms[...]

Want to stop getting ghosted by prospects?  Ask more questions. Have you ever heard from a prospect, “I will need to get this approved,” and then you never heard from them again?  Most sellers have[...]

If you had $1 million to invest in your business’ growth, how would you invest it?  What could you do?  What would be the savviest, highest ROI way to allocate that capital?  It’s fun to[...]

Imagine your boss comes into your office and tells you she wants to give you a 50% raise.  (If you don’t have a boss anymore, imagine back to the time that you did.) Not only[...]

Is it fair to ask your best customers to pay the highest prices? Often, it’s the bully customers (“the squeaky wheels”) that beat the heck out of you on price and end up with the[...]

When a customer tells you they went with your competitor because your price was too high, what do you do?  Generally, salespeople drop their chin, kick the dirt, and lose even more pricing confidence. Most[...]

Here’s how one of our clients found $500,000 in “easy money.” Most sellers understand how powerful a 1% price change is.  (If the “power of 1%” is new to you or you wish to socialize[...]

When was the last time you made a major purchase, like a car?  Look back on how you shopped and interacted with the salesperson.  Ask yourself these questions: Did you embellish some information or withhold[...]